Social Media and Digital Marketing Consultant (TOR)

About Dalia:

Dalia Association is a community foundation that realizes our rights as Palestinians to control our resources for our own durable development for generations to come. Our mission is to mobilize and properly utilize resources necessary to empower a vibrant, independent, and accountable civil society, through community-controlled grant-making. Our community development approach focuses on the ecological, local economy, social and cultural dimensions.

About the Project:

"Youth Economic Empowerment through a Local Economy and Civil Society Space” is one of Dalia’s main projects in partnership with DROSOS FOUNDATION. This project aims to contribute towards active youth citizens contributing to a strong local economy. Thus, it works to enhance the youth to take a leading role in their societies; and develop creative sustainable social initiatives while focusing on utilizing the local resources; to have a generating income source and fulfill a societal need.

How we do it?

1. Promote (Advocacy) Community Giving.

2. Diversify Income Streams and Educate, Raise Awareness, Mobilize and link resources.

3. Provide grants to support community-controlled development.

The overall objective of this program is to contribute towards active youth citizens contributing to a strong local economy. Thus, it works to enhance the youth to take a leading role in their societies; and develop creative sustainable social initiatives while focusing on utilizing the local resources; to have a generating income source and fulfill a societal need.

This program is composed of two components: IBDA’ and Al-Saha:

How do we do this?

1- Making grants to support inspirational and relevant civil society initiatives, especially grassroots efforts that seek to supplement local resources.

2- Link resources by introducing people with expertise, ideas, contacts, equipment, and other assets to community activists who can use them to serve their communities. This helps decrease our dependence on outside resources.

3- Encourage giving by locals, companies, and refugee and Diaspora Palestinians. We revive local traditions of philanthropy and volunteerism such as Mujawara* and al Ouna*.

4- Advocate for systemic change in the international aid system so that it respects Palestinian rights.

Scope of work:

Dalia is looking for a social media, and Digital Marketing consultant to work closely with our team to enhance Dalia’s content and performance on the social media platforms, as well as to instruct and train its team with all principles and guideline on advertising through social media means and platform and enhance its SEO.

In specific, the consultant is expected to efficiently fulfil the following tasks:

1- Enhance the Association’s SEO

2- Provide training sessions to the team on advanced digital marketing and social media.

3- Develop, implement and manage Dalia’s social media strategy.

4- follow up and oversee with Dalia’s social media content on different platforms, including text, video, infographic, photos, and motion graphic.

5- Enhance Dalia’s use of social media to promote for its programs and facilities for the purpose of income generation.

6- Acknowledge Dalia’s need to up to date with the latest social media best practices and technologies

7- Provide constructive feedback for the responsible team and prepare guidelines for the association branding.

Minimal requirement:

- 5 years experience as social media Analyst/content or branding or any other related field.

- A degree in communication or digital marketing or any related field.

- Experience working with popular social media advertising platforms (Facebook, Twitter, Instgram, LinkedIn and YouTube)

- Experience in working with popular social media monitoring tools (Google, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (Tweet Deck, Hoot Suite, etc).

- Experience with website analysis using a variety of analytics tools including Google Analytics, Social Baker, etc.

Interested candidates should send their CVs, their technical and financial offers

To:  procurement@dalia.ps , no later than 8/03/2021.